EQUIPMENT FINANCING
5 steps to win over lenders
You’ve decided it’s time to invest in new equipment for your business. Maybe it’s that upgraded fleet, new construction equipment, or gym equipment your customers have been asking for. But before a lender is ready to say “yes” to your loan request, they want to see that your business demonstrates financial health, solid planning, and the experience to show lenders they’re putting their money in the right hands.
So how do you make your business stand out in a lender’s eye? We’ve put together a practical guide to help you prepare, polish, and present your business to improve your chances of getting approved for equipment financing.
Know your business and present it in a clear and accurate manner.
Lenders want to see that your business is financially healthy and well-managed. That starts with your financial presentation. Want to impress a lender? Present financials that are either CPA-reviewed or audited. Using reliable accounting practices and third-party validation helps show that your records are trustworthy.
If your company doesn’t have accountant prepared financials available, how do you make your business stand out in a lender’s eye? Make sure your income statements, balance sheets, and cash flow statements are accurate and up to date. Most lenders will want to review your business’s financial performance over the past two years at a minimum. This resource can help you when preparing your personal financial statements.
Don’t forget about tax returns — you’ll likely need to provide both business and personal returns for the last couple of years. These documents give lenders insight into your revenue trends and financial behavior.
Lenders don’t just look at your business numbers — they also look at how you’ve handled credit in the past.
Show the lender your ability to generate cash and payback debts
Lenders like to see a track record of consistent profitability, but even if you’re not profitable yet, a clear path to profitability supported by your financial projections can go a long way.
A positive cash flow and strong working capital ratios are also key. These indicators show that you’re capable of generating income and managing debt effectively — both crucial for loan repayment.
One common issue that can hurt a business’s financial appeal to lenders is when business owners withdraw all profits from the company, whether in the form of salary or dividends. While paying yourself is important, pulling out all the business’s earnings can make it appear as though the business is operating at a loss. On paper, this can be a red flag for lenders, as it gives the impression that the business isn’t generating sufficient profit or is struggling financially.
Instead, try to leave some if not all the profits in the business for reinvestment. This demonstrates that your business is financially stable and capable of sustaining operations while also funding future growth. Maintaining a balance between personal compensation and business reinvestment will enhance your attractiveness to lenders.
Lenders want to know how you plan to repay the loan. Use cash flow projections to support your case and include best-case and worst-case scenarios to demonstrate that you’ve prepared for different outcomes.
Build your business for the long term
Be mindful of your credit utilization. Lenders prefer to see credit used wisely, not maxed out. You should also avoid excessive credit inquiries, which may indicate financial instability or desperation.
Keep your debt-to-income ratio in check. A high level of existing debt might signal to lenders that your business is overleveraged. If possible, pay down debts before applying and be ready to demonstrate that your income supports any new obligations.
Backup your business’s ability with security
One of the great advantages of equipment financing is that the equipment itself usually serves as collateral. This reduces the lender’s risk and can make the loan easier to secure, especially if the equipment holds strong resale value. You should also make sure your vehicles, machinery, and equipment are purchased under your business, not by you personally.
In addition to equipment, lenders may also consider other types of business assets as collateral to strengthen your loan application. Real estate owned by the business — such as office buildings or warehouses — is a common and valuable form of collateral. Business-owned vehicles, investment accounts, cash reserves, and marketable securities can also be pledged, depending on the lender’s criteria. Having a diverse asset base improves your chances of approval and may lead to better loan terms, as it demonstrates greater repayment security from the lender’s perspective.
In some cases, lenders may also require a personal guarantee from the business owner. This helps to demonstrate your commitment to the business’s success.
Be aware of your market, your industry, and where it’s going
A thoughtful business plan isn’t just for your own guidance — it’s also a powerful tool for convincing lenders. Clearly lay out how much funding you need, what equipment you’re purchasing, and how it will benefit your business. Will it increase production? Improve efficiency? Open new markets?
Make sure to include a timeline for the project and show that you’ve done your homework on vendors, costs, and deployment. Here is a resource you can use to get started.
Securing equipment financing isn’t just about needing new vehicles, machinery, or technology — it’s about showing lenders that your business is stable, strategic, and prepared for growth. That means having your financials in order, managing credit wisely, demonstrating operational maturity, and presenting a clear, confident plan for how you’ll use and repay the funds.
If you focus on these key areas before applying, you won’t just increase your chances of getting approved but may qualify for better terms with a smoother approval process.
When it’s time to take the next step to finance equipment for your business, United Leasing & Finance is here to help. We understand that every business has unique needs, goals, and timelines. That’s why we specialize in crafting flexible financing solutions that are customized to fit your specific situation.
Let’s talk about how we can support your success with smart, tailored equipment financing options. Reach out today and let’s build a plan that works for your business.
If you focus on these key areas before applying, you won’t just increase your chances of getting approved but may qualify for better terms with a smoother approval process.
United Leasing & Finance is a customer-focused and growth-oriented leasing and finance company committed to providing custom financing solutions to businesses across the U.S. and Canada. For 60 years, United has partnered with clients to achieve mutual success from small businesses to Fortune 500 companies.